Welcome to Essential Marketing!

Our mission is to equip people interested in marketing with practical tips & tricks in order to create world class digital marketing solutions. We're a group of digital marketing fanatics who love to learn and love to share what we've learned. We're learning every day!

What We Learned When Google Cracked Down on Website Response Speed | Core Web Vitals: First Input Delay

Remember our customer from our previous post whose website was ranked #1 on Google, then dropped to #8 seemingly overnight? We’ve seen similar situations with websites for some of our other clients, as well. And while last time we covered LCP, or Largest Contentful Paint, there are other metrics that can cause issues for a […]

How We Got a Website Back to #1 on Google Search | Core Web Vitals: Largest Contentful Paint

We recently had a customer who ranked #1 on Google for a very lucrative keyword for several years, but then they suddenly dropped to #8. Most of us would probably be at a loss in this situation, and understandably so, but there is actually a very simple fix to this common issue for many websites. […]