Welcome to Essential Marketing!

Our mission is to equip people interested in marketing with practical tips & tricks in order to create world class digital marketing solutions. We're a group of digital marketing fanatics who love to learn and love to share what we've learned. We're learning every day!

event marketing

Why ALL Businesses Should Be Using Events to Market Themselves | First-Party Data + Lead Nurturing

Now more than ever, business owners and marketers have to be creative and innovative in the ways they reach new customers. Social media and other digital tools can definitely be leveraged to your advantage. But with increasing market saturation and rapidly changing trends, plus new regulations in targeting and data, some of these channels are …

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call tracking google ads

Our Best Call Tracking Tips | Google Ads + Call Tracking Tips and Tools

If you use call tracking to keep track of the calls and leads you get from your Google Ads, you probably know that it can be difficult to figure out which ads your calls are coming from, and which ones are most effective at bringing in leads. Watch the video below or read on for …

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Introducing CitySwitcher! | Google Ads Tools and Tips | Essential Marketing Extras

What is CitySwitcher? CitySwitcher is a piece of Java Script we’ve developed that when added to your website, will automatically replace the landing page city name with the name of the location the user is searching from when they land on your page from your Google Ad.  Read on or watch the video below to …

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How We Use Google Ads to Rank in the Top 3 Google Maps Results | Google Maps Hack

Did you know that over 30% of users searching Google engage with the Google Maps results? Specifically with the top three results that appear next to the map, known as the “3-pack.” Clearly this is an extremely valuable spot to rank, but getting your site to appear there is not exactly straightforward. Watch the video …

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How We’re Using Snapchat (and Other Socials) to Recruit For Customers | Intersection of Marketing + Recruiting

We recently had a long-time customer reach out to us for help in recruiting for some employment positions they wanted to fill. This customer had tried recruiting through channels like Indeed and ZipRecruiter, but found their job posts weren’t being found by the candidates they wanted to reach. This week on Essential Marketing we discuss …

How We’re Using Snapchat (and Other Socials) to Recruit For Customers | Intersection of Marketing + Recruiting Read More »

How We Know What Makes Sites Rank #1 on Google | Core Web Vitals: Cumulative Layout Shift

So far, we’ve covered two metrics in the Google Search Console Core Web Vitals report that are crucial for your website’s search rankings, and today we are covering the third. If you’re having issues with your own website’s rankings and traffic, read on to learn what else we’ve discovered about these metrics, and how they …

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What We Learned When Google Cracked Down on Website Response Speed | Core Web Vitals: First Input Delay

Remember our customer from our previous post whose website was ranked #1 on Google, then dropped to #8 seemingly overnight? We’ve seen similar situations with websites for some of our other clients, as well. And while last time we covered LCP, or Largest Contentful Paint, there are other metrics that can cause issues for a …

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How We Got a Website Back to #1 on Google Search | Core Web Vitals: Largest Contentful Paint

We recently had a customer who ranked #1 on Google for a very lucrative keyword for several years, but then they suddenly dropped to #8. Most of us would probably be at a loss in this situation, and understandably so, but there is actually a very simple fix to this common issue for many websites. …

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