David

Why ALL Businesses Should Be Using Events to Market Themselves | First-Party Data + Lead Nurturing

Now more than ever, business owners and marketers have to be creative and innovative in the ways they reach new customers. Social media and other digital tools can definitely be leveraged to your advantage. But with increasing market saturation and rapidly changing trends, plus new regulations in targeting and data, some of these channels are …

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How We Use Google Ads to Rank in the Top 3 Google Maps Results | Google Maps Hack

Did you know that over 30% of users searching Google engage with the Google Maps results? Specifically with the top three results that appear next to the map, known as the “3-pack.” Clearly this is an extremely valuable spot to rank, but getting your site to appear there is not exactly straightforward. Watch the video …

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How We’re Using Snapchat (and Other Socials) to Recruit For Customers | Intersection of Marketing + Recruiting

We recently had a long-time customer reach out to us for help in recruiting for some employment positions they wanted to fill. This customer had tried recruiting through channels like Indeed and ZipRecruiter, but found their job posts weren’t being found by the candidates they wanted to reach. This week on Essential Marketing we discuss …

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How We Know What Makes Sites Rank #1 on Google | Core Web Vitals: Cumulative Layout Shift

So far, we’ve covered two metrics in the Google Search Console Core Web Vitals report that are crucial for your website’s search rankings, and today we are covering the third. If you’re having issues with your own website’s rankings and traffic, read on to learn what else we’ve discovered about these metrics, and how they …

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What We Learned When Google Cracked Down on Website Response Speed | Core Web Vitals: First Input Delay

Remember our customer from our previous post whose website was ranked #1 on Google, then dropped to #8 seemingly overnight? We’ve seen similar situations with websites for some of our other clients, as well. And while last time we covered LCP, or Largest Contentful Paint, there are other metrics that can cause issues for a …

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How We Got a Website Back to #1 on Google Search | Core Web Vitals: Largest Contentful Paint

We recently had a customer who ranked #1 on Google for a very lucrative keyword for several years, but then they suddenly dropped to #8. Most of us would probably be at a loss in this situation, and understandably so, but there is actually a very simple fix to this common issue for many websites. …

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Jupiter Tennis: Take it to The Court!

 Focus. Leadership. Discipline. Teamwork. Tennis is a unique sport that utilizes both mind and body, and is one of the greatest sports for kids to get involved in. Unlike other sports, tennis will utilize both individual and team compositions.  This strengthens both independent decision making as well as working alongside a teammate, and will …

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