Essential Marketing

As we wrap up this three part series based on our talk at Pierce College, we are diving into the things we look for in possible candidates to join our team. If you are interested in the field of marketing, or even actively looking for a job or internship, we have a “cheat sheet” for […]

In our last post, we highlighted some of the main reasons why our team loves marketing, as the first part of a three-part series featuring the talk we gave for a marketing class at Pierce College here in the Tacoma, WA area. Today, we’re looking at part two of that talk, which focuses on some

We are always honored when we get the opportunity to share our love and knowledge of marketing with fellow marketing nerds! We visited a communications class at Pierce College here in the Tacoma, WA area back in November to talk about why we love marketing, some real-world case studies from our work, and some pro-tips

Over the past two years we’ve made it a goal to listen to every single call generated by our marketing efforts for our customers. As a result we’ve now listened in on over 30,000 phone calls!  Tracking and listening to phone calls can be time-consuming, so you might be asking, is it really worth it

In our last post, we discussed the three key factors that go into choosing the best keywords for your SEO strategy, namely, search volume, competitiveness, and profitability. Today we are looking at another important tool we use when crafting keyword strategies: a Market Competition Analysis. Read on or watch the video below to learn how

How do you choose the best keyword when defining your SEO strategy? There can be a lot of factors to consider, and it may not always be cut-and-dry when it comes to the best keywords to optimize for in your SEO content. We have a process for defining a keyword strategy that we’ve used for

Now more than ever, business owners and marketers have to be creative and innovative in the ways they reach new customers. Social media and other digital tools can definitely be leveraged to your advantage. But with increasing market saturation and rapidly changing trends, plus new regulations in targeting and data, some of these channels are

If you use call tracking to keep track of the calls and leads you get from your Google Ads, you probably know that it can be difficult to figure out which ads your calls are coming from, and which ones are most effective at bringing in leads. Watch the video below or read on for