David

Did you know that over 30% of users searching Google engage with the Google Maps results? Specifically with the top three results that appear next to the map, known as the “3-pack.” Clearly this is an extremely valuable spot to rank, but getting your site to appear there is not exactly straightforward. Watch the video […]

We recently had a long-time customer reach out to us for help in recruiting for some employment positions they wanted to fill. This customer had tried recruiting through channels like Indeed and ZipRecruiter, but found their job posts weren’t being found by the candidates they wanted to reach. This week on Essential Marketing we discuss

So far, we’ve covered two metrics in the Google Search Console Core Web Vitals report that are crucial for your website’s search rankings, and today we are covering the third. If you’re having issues with your own website’s rankings and traffic, read on to learn what else we’ve discovered about these metrics, and how they

Remember our customer from our previous post whose website was ranked #1 on Google, then dropped to #8 seemingly overnight? We’ve seen similar situations with websites for some of our other clients, as well. And while last time we covered LCP, or Largest Contentful Paint, there are other metrics that can cause issues for a

We recently had a customer who ranked #1 on Google for a very lucrative keyword for several years, but then they suddenly dropped to #8. Most of us would probably be at a loss in this situation, and understandably so, but there is actually a very simple fix to this common issue for many websites.